Cihan Öztürk

I have been working on telecom, internet and advertising technologies for 9+ years. With my experience as a Business Analyst, Technical Analyst, Technical Solution Engineer and mobile marketing leader at Vodafone, Turkcell and Criteo, I can help you with many things from technical integration in mobile marketing & advertising to strategy, from the adtech/MarTech ecosystem to traffic quality.

In my last 5 years at Criteo, I have collaborated with more than 100 local and global brands in retail, e-commerce, travel, classifieds, ride hailing (taxi, car-sharing, bus), food delivery, utilities, fin-tech, entertainment/streaming, edu-tech, gaming in Turkey, Middle East & Africa and Northern Europe.
I take part in many trainings and panels on mobile advertising both inside and outside the company and try to convey my experiences to as many people as possible.

Entrepreneurship and angel investing are my special interests.

I have a bachelor's degree in Control and Automation Engineering from ITU.

What Can You Ask Me?

Mobile marketing strategy and growth

My mobile site conversion rate is very low, what can I do?
How do I increase the total user experience of the mobile site and application?
In which countries do i market my app, where can I access cheap (or quality) users?
I want to open my initiative and practice abroad, how should I proceed with this strategy?
On the mobile app marketing side, How Should I measure my user Acquisition campaigns, what metrics should I focus on?
As many as X of the users who download my app become inactive after Y days. How do I increase Retention rate?
What should I look out for in retargeting campaigns, What are the latest trends and platforms on this topic?

Advertising and Measurement Technologies
I want to know about Adtech / Martech / mobile CRM platforms.
What are mobile metering platforms and what should I look out for in platform selection?
What is Mobile attribution, what methods are used in this field?
What are the methods of buying digital advertising, which players is the ecosystem made up of?